At the 2020 VVE event, the program included a presentation to food companies on how a food company can enter the Swedish market. The expert was Anders Holm (Borkan Business Partner AB), who has twenty years of experience in exporting mainly from the food industry. His special expertise is planning and implementation of export strategies.
Food companies were also offered the opportunity to have 1-to-1 meetings with Anders after the event and it was carried out with a few selected food companies. During 2021, Anders has also taken measures on the Swedish market with four companies participating in the VVE event. One of these was Närpes Grönsaker, and the company was very satisfied.
“The VVE event was well planned and implemented and cooperation with Anders Holm has gone well with regard to the measures taken on the Swedish market,” says Jonas Lundström, Sales and Marketing Manager at Närpes Grönsaker.
The purpose of the Viexpo Virtual Export Event 2022 is to inspire, encourage and help Finnish SMEs to enter the international markets.